Organic and Environmental Friendly Clothing

I think organic and enviornmental clothing are very important at this time. With global warming taking place we need all the help we can get. Levi just announced that it will be going enivironmentally friendly. 100% organic. I think it says alot about the company brand or designer when they take steps to better the world. I think alot of consumers will like it but i think theres others who will not care as much and just buy what they want.